Indeed, as part of their public and stage appearance routines, BTS members often wear makeup, including mascara, to enhance their whole appearance. They also used to match the makeup with the theme of their music.

In the K-pop industry, wearing makeup is common to enhance features, give one a put-together appearance, and match the style of their music videos and performances. Their eyes look more prominent on stage and in pictures when mascara is used to help define them.

Professional artists apply makeup to make sure it matches their general look and the idea they are presenting at any given time.

bts eye makeup and mascara

BTS, also known as Bangtan Boys, is a South Korean boy band formed by Big Hit Entertainment in 2010 (now HYBE Corporation).

BTS: official music channel.

The group debuted on June 13, 2013, and consists of seven members:

RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. BTS is known for their diverse musical styles, which include K-pop, hip-hop, R&B, and EDM, as well as their meaningful lyrics that often address social and personal themes such as mental health, self-love, and youth challenges.

BTS has a massive international following, known as ARMY (Adorable Representative M.C. for Youth).

They have broken numerous records and achieved significant milestones in the music industry worldwide.

BTS has released multiple successful albums, including “Wings,” “Love Yourself” series, “Map of the Soul: 7,” and “BE.”

Their songs often top charts globally, and they have a strong presence on platforms like Billboard and Spotify.

BTS has won numerous awards, including Billboard Music Awards, American Music Awards, MTV Video Music Awards, and nominations for Grammy Awards.

They have also received recognition from the South Korean government for their contributions to Korean culture and the economy.

Beyond music, BTS is known for their influence on fashion, social issues, and cultural trends. They have been involved in various philanthropic efforts, including the “Love Myself” campaign in partnership with UNICEF to end violence against children and teens.

BTS is praised for their creative control over their music and image. Members participate in songwriting, producing, and directing their music videos, showcasing their artistic talents.

bts mascara smudging
Image Credit: Pinterest

The specific brands and types of mascara BTS members wear are not always publicly disclosed, as their makeup is typically applied by professional makeup artists who use a variety of products to achieve the desired look.

However, some of the commonly known brands in the beauty industry that are often used by professional makeup artists in South Korea and worldwide include:

  1. Etude House: A popular Korean brand known for its mascaras, such as the Lash Perm Curl Fix Mascara.
  2. Innisfree: Another well-known Korean brand that offers products like the Skinny Microcara.
  3. Maybelline: A globally recognized brand that is also popular in South Korea. Their mascaras, like the Lash Sensational series, are widely used.
  4. CLIO: Known for their high-quality eye makeup products, including the Kill Lash Superproof Mascara.
  5. LANEIGE: Offers various beauty products, including mascaras that are favored for their quality.

After conducting some research online, I came across some helpful comments on a Reddit post. Someone reported that BTS Bangtan Boys regularly use the mascara brand ETUDE HOUSE Lash Perm Curl Fix Mascara. I am not sure if it is an authentic report or not. BTS did not publicly disclose the makeup brands’ products they use.

The 7 Best Drugstore Waterproof Mascara – Smudge-Free

Overall, BTS has established themselves as one of the most influential and successful music groups globally, transcending cultural and language barriers.

It’s noteworthy that different occasions, concepts, or personal preferences may influence BTS members’ makeup choices, and they frequently trust their makeup artists’ knowledge to choose the best makeup products for their overall appearance.

Furthermore, tastes and trends in cosmetics may change, thus the particular products used could change as well.

Author

The author, Shahnaz Nazim (Aleezay), is a mascara enthusiast, passionist, and beauty writer. I search for the best mascara pr...