Everyone seems curious about the meaning of “mascara” on TikTok. Today’s younger generation is quick, perceptive, and very active on social media. They often use regular language when speaking with friends, but they’re also skilled at using code words so others cannot easily understand what they’re talking about. On TikTok, many users use “mascara” as a code word when talking about relationships. In these discussions, the mascara wand is often used as a metaphor for a male partner, and the mascara container or bottle represents the female. In some videos, “mascara” itself may also refer to a man or romantic partner.
What Does Mascara Mean on TikTok?
One trending TikTok creator said, “I trusted my mascara for seven years. It failed me badly whenever I needed it most.” Many people still wonder what the TikTok “mascara trend” really means, as its meaning can be unclear without context. The #TikTokMascaraTrend allows beauty creators and everyday users to use the word “mascara” as a metaphor for relationships or personal experiences in their stories, reviews, or captions. By revealing the stories behind their choices, this trend helps viewers decode creators’ posts. It also encourages more open conversations about relationships, breakups, and personal experiences—even when the language looks like it’s only about makeup.
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What Is the Mascara Trend on TikTok?
The “mascara” trend on TikTok uses the word “mascara” as a metaphor to discuss relationships and breakups. Users share stories about their partners by referring to them as “mascara,” describing their experiences, heartbreak, and the pain of separation. For example, TikTok user @professionalmeateater described heartbreak by saying, “The one mascara I ever really liked ended up damaging my eyelashes really badly, so now I’m too scared to try any new mascaras because I can’t take my eyelashes being damaged again.”
@cammiejcarroll lol! #mascaratrend #fypシ #xyzbca #foryou ♬ constellations by duster –
This code word allows people to discuss private details in creative ways, and in some cases it helps creators stay within TikTok’s rules against explicit language. Over time, some videos under the hashtag have also touched on serious topics, including sexual assault and trauma, giving users a space to share their stories with supportive communities. This creative use of words demonstrates how TikTok users find their own ways of expressing themselves about life.
In 2018, TikTok was already among the most-downloaded apps worldwide. Since then, its appeal has grown among beauty-conscious users who want to enhance their looks, follow trends, and connect with the wider makeup community. These users actively engage with content and influencers on TikTok, shaping trends and reflecting the platform’s direct link to evolving standards of beauty.
What does sharing Mascara mean?
“Sharing mascara” literally refers to using the same mascara applicator or tube between two or more people. While it might seem like a harmless gesture of friendship or a quick fix when someone forgets their makeup, “sharing mascara” (or any other eye makeup) can actually pose health risks. It can increase the risk of transmitting bacteria and viruses, potentially contributing to eye infections or conditions such as conjunctivitis (pink eye).
Makeup artists and eye-care professionals usually advise against sharing mascara or any products that come into close contact with the eye area. Despite the playful trend, sharing mascara can still carry health risks, including eye infections.
However, on TikTok, “sharing mascara” also has a slang meaning. It can describe a situation where two friends—often women—have both been romantically involved with the same man. For example, TikTok user @emmthevirgo posted a video about her long-term partner, saying, “I’ve had my mascara since I was 14. I’m now 24. Only mascara I’ve ever tried, but I know there’s nothing like this one anywhere else.” In the context of the trend, she is using “mascara” as a metaphor for a relationship she is happy with.
@emmthevirgo #mascaratrend #mascara #Inverted ♬ constellations by duster –
What Are TikTok’s Go-To Makeup Needs?
On TikTok, “mascara” usually refers to a makeup product that enhances eyelashes—but as we’ve seen, its meaning can vary depending on the context and whether creators are talking about beauty or using it as slang. Some videos showcase different mascara types, offer application tips, or provide product reviews, while others share hacks or advice for achieving specific looks. Many users also use “mascara” as a hashtag or keyword, making related videos easier to discover.
Overall, on TikTok, “mascara” is strongly associated with makeup and beauty trends, especially those focused on eyelash enhancement. Alongside the slang usage, the TikTok mascara trend also includes popular beauty topics like application techniques, product reviews, and hacks.
Mascara Hacks on TikTok
TikTok users share creative mascara hacks, such as curling lashes with a spoon, layering formulas, or using different tools to separate and define lashes.
Mascara Reviews
TikTok users actively review different mascaras, sharing their thoughts and showing the results so viewers can see how each product performs in real life.
Mascara Tutorials
TikTok’s short-form video format makes it ideal for quick makeup tutorials and mascara application tips, with users demonstrating techniques for achieving their favorite lash looks.
Before-and-After Transformations
TikTok users often highlight how mascara can dramatically transform their appearance, frequently sharing before-and-after content. The platform is filled with viral mascara videos from both everyday users and makeup artists. These trends keep TikTok’s beauty space energetic and inspiring, offering new techniques and tips for achieving standout eyelashes.
Product Hype on TikTok
On TikTok, products can quickly go viral when creators share authentic reviews and dramatic before-and-after results. Many of us have busy lives and still want a simple routine that looks polished. A good mascara is one of the quickest ways to add definition and glamour to the eyes.
Always a Top Pick
Mascara is often a top pick in everyday makeup routines. Whether you’re very beauty-conscious or prefer a minimal look, a quick coat of mascara can enhance your natural features. For many of us, applying mascara is also a fun and satisfying step.
A Makeup Essential for Many Women
Lip balm and mascara are everyday essentials in many women’s bags. To help you find some of the most popular mascaras from TikTok, we’ve narrowed our list down to two highly trending options. These mascaras have gone viral online, and many users recommend them. Here are the two viral TikTok mascaras to consider:
L’Oréal Paris Voluminous Noir Balm Volumizing Mascara
Price at time of publish: Check price at Amazon.
L’Oréal Paris Voluminous Noir Balm Mascara is designed to enhance a bold makeup look. It helps make eyes stand out, providing a more attractive appearance. The mascara features a nylon bristle brush with evenly distributed, numerous spiked bristles designed to capture every eyelash. The brush deposits the product in a way that is intended to elegantly enhance the eyes. These bristles are described as ideal for creating dense, defined layers that won’t snag lashes throughout the day.
The product name highlights its lash-enhancing qualities. Its formula is described as providing a soft, defined look without making lashes feel overly dry or sticky. According to L’Oréal’s marketing claims, the formula is paraben-free and mineral-oil-free and includes ingredients of natural origin. Always check the ingredient list if you have specific sensitivities. This mascara comes in two shades: black and rich brown. One Amazon customer described the rich brown shade as beautiful and chocolatey, and said it looked great on brown and light-brown eyes.
According to L’Oréal, this mascara is designed to increase eyelash volume, potentially up to seven times that of bare lashes. One coat is suggested to provide a bold, prominent look. The brush aims to capture and coat lashes from root to tip, and the formula is described as easy to wash off. The brand highlights the 200+ bristles on the brush as a key feature for building volume.
essence | Lash Princess False Lash Effect Mascara
Price at time of publish: Check price at Amazon.
One Amazon customer with very sensitive eyes said she had tried many cruelty-free brands that didn’t work for her, and she felt like she had “won the lottery” when she tried this mascara. Another reviewer mentioned that even after seven hours of wear, there was no flaking or smudging on her face. Essence Lash Princess mascara became popular on TikTok, with many users sharing positive reviews. Users report that it gives enhanced and defined eyelashes. This mascara has become viral and is suitable for daily use. Many users say it does not lead to clumping or an unnatural appearance. People with short eyelashes often find this mascara works well for them.
Essence Lash Princess mascara features a conical-shaped brush with fibers. According to user experiences, this brush helps strengthen and add volume to eyelashes. It is designed to follow the natural lash pattern, allowing for coverage of even the smallest baby eyelashes. With defined lashes, many users notice an increase in volume and a more open appearance to their eyes.
Thick, defined, and long lashes are a common makeup goal. Essence Lash Princess mascara is frequently described by users as providing a high-end effect. This product is valued by many as it can give the appearance of wider, fuller lashes without the use of artificial lashes. Many users prefer this mascara instead of using false eyelashes.
Users often report that this mascara produces long-lasting effects. Many find that it stays on all day without clumping, flaking, or smearing. Applying one coat may be enough for many situations, according to users’ posts on TikTok or Instagram. For a more dramatic effect, some recommend letting the first coat dry before applying additional coats for enhanced volume and a more glamorous look.
Read More Mascara Reviews
Conclusion
At the beginning of this post, I explained the TikTok “mascara” meaning and how creators use it as a metaphor for relationships. In addition to the slang meaning, these two mascaras have also gone viral on TikTok and are widely talked about for their lengthening and volumizing effects. Depending on your preferences, you can choose either one for your daily routine. They are both budget-friendly options with features like smudge-resistant wear and formulas that many users find easy to remove. Much like lip balm enhances the natural look of your lips, these mascaras can help enhance your lashes and give a fuller, more defined effect—without always needing false eyelashes.
Both mascaras are often praised for giving a high-end look with rich, dark pigment. Many users enjoy the lightweight, feathery feel on their lashes and the added definition—especially when paired with a simple lip balm. With the right application, they can create dramatic volume and a bold, attention-grabbing lash look. Please share your thoughts in the comment section below.